Eva Friede is a writer and editor who has worked at newspapers across Canada for more years than she cares to reveal. She found her calling in fashion at the Montreal Gazette, where she was fashion editor for more than 15 years. Eva has been described as “a journalist, social anthropologist and observer of the human condition, all viewed through the lens of a fashion editorialist.” Born in Montreal, Eva is finely attuned to the singular sense of style of her native city, but casts her exacting eye far and wide. A travel and photography enthusiast, Eva also loves to shop – hence her blog, The Constant Shopper. Read more about Eva here.



WRITING Features, News Reports, Fashion, Travel, Trends, Retail, Web Content, Email Blasts, Press Releases, Captions, Copywriting

EDITING Headlines, Rewrites, Copy Editing, Proofreading, Layout

CONSULTING Fashion Direction, Social Media, Content, Trend Analysis

PHOTO SHOOTS Concept, Location and Talent Scouting, Art Direction, Styling




Retail and Business


Fashion Shoots


Constant Archive


The voice: 10 trends you need to know about e-comm in 2018

The semi-annual HOP summit of the Quebec retail council – the Conseil québécois du commerce de détail – brings together the biggest players in business in Quebec, as [...]

March 22nd, 2018|

Playa imperfecto: Isla Mujeres beach offers splendid swimming. Chaotic town has hidden gems

I called them the leatherbacks, a couple in their late 70s, maybe 80s, who hit Playa Norte on Isla Mujeres every afternoon with paperback books. They spread a [...]

March 20th, 2018|

Impressions from Toronto Fashion Week

Impressions from Toronto Fashion Week: Wandering in to the revamped, rebranded Yorkville Village, where Toronto’s new fashion week just wrapped its second season, I was struck by the [...]

February 12th, 2018|

The future of smart wear: beyond the sports app

Smart wear is here. T-shirts, bras, gadgets and watches are wired with sensors to enhance athletic performance and monitor health. In Montreal, OMsignal has developed applications for T-shirts [...]

January 26th, 2018|

Fashion design: focus on Marie Saint Pierre and UNTTLD

In 1987, Marie Charest had big dreams to launch her fashion design label. Late one evening at the St-Denis St. landmark restaurant L’Express, her friend Thierry made a [...]

January 23rd, 2018|

Montreal’s retail experience: Chains, chains, change

Montreal's fashion retailers are the subject of Part 4 in a project exploring the city's fashion history. The project is initiated by the Festival Mode & Design, with [...]

January 19th, 2018|