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ABOUT EVA

Eva Friede is a writer and editor who has worked at newspapers across Canada for more years than she cares to reveal. She found her calling in fashion at the Montreal Gazette, where she was fashion editor for more than 15 years. Eva has been described as “a journalist, social anthropologist and observer of the human condition, all viewed through the lens of a fashion editorialist.” Born in Montreal, Eva is finely attuned to the singular sense of style of her native city, but casts her exacting eye far and wide. A travel and photography enthusiast, Eva also loves to shop – hence her blog, The Constant Shopper. Read more about Eva here.

 

EXPERTISE

WRITING Features, News Reports, Fashion, Travel, Trends, Retail, Web Content, Email Blasts, Press Releases, Captions, Copywriting

EDITING Headlines, Rewrites, Copy Editing, Proofreading, Layout

CONSULTING Fashion Direction, Social Media, Content, Trend Analysis

PHOTO SHOOTS Concept, Location and Talent Scouting, Art Direction, Styling

 

PORTFOLIO

Fashion

Retail and Business

Lifestyle

Fashion Shoots

Links

Constant Archive

 

The scene: Fashion flashback to the Grand Prix parties

Race, what race? Yes, Lewis Hamilton took the Canadian Grand Prix for Mercedes, and Montreal’s own Lance Stroll – all of 18 – placed ninth for Williams. But [...]

June 12th, 2017|

C2 Montreal: Bewitched, bewildered, inspired, Part 1

How to sum up C2 Montreal, the creativity and commerce conference held for three days last week at the Arsenal contemporary art gallery: Mind blowing? Inspiring? Confounding? Enlightening? [...]

May 28th, 2017|

Happily ever after: Love is Love closes Jean Paul Gaultier world tour

They’re the icing on the wedding cake: 36 creations – frothy and not – by Jean Paul Gaultier. The Montreal Museum of Fine Arts exhibition is wrapping up its [...]

May 27th, 2017|

Shopping Toronto: a picture diary. Captivating shoes, department store blur, plus salami

It's a big blur: four days in Toronto shopping from Yorkdale and Yorkville to the Eaton Centre and Ossington St. Saks, The Bay, The Room at The Bay, [...]

May 23rd, 2017|

Éditions de robes opens shop in Museum Quarter, stocks red collection by the Joncas twins

Welcome Editions de robes, second edition. The Mile End dress shop, known for its dedication to the allure of the dress and for nurturing fresh design talent, has opened a [...]

May 16th, 2017|

Lessons in retail from Rebecca Minkoff

Rebecca Minkoff can tell a compelling story, that was clear as the designer held sway at an intimate lunch for media at Ogilvy’s Tudor Hall last week. That storytelling [...]

May 8th, 2017|