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ABOUT EVA

Eva Friede is a writer and editor who has worked at newspapers across Canada for more years than she cares to reveal. She found her calling in fashion at the Montreal Gazette, where she was fashion editor for more than 15 years. Eva has been described as “a journalist, social anthropologist and observer of the human condition, all viewed through the lens of a fashion editorialist.” Born in Montreal, Eva is finely attuned to the singular sense of style of her native city, but casts her exacting eye far and wide. A travel and photography enthusiast, Eva also loves to shop – hence her blog, The Constant Shopper. Read more about Eva here.

 

EXPERTISE

WRITING Features, News Reports, Fashion, Travel, Trends, Retail, Web Content, Email Blasts, Press Releases, Captions, Copywriting

EDITING Headlines, Rewrites, Copy Editing, Proofreading, Layout

CONSULTING Fashion Direction, Social Media, Content, Trend Analysis

PHOTO SHOOTS Concept, Location and Talent Scouting, Art Direction, Styling

 

PORTFOLIO

Fashion

Retail and Business

Lifestyle

Fashion Shoots

Links

Constant Archive

 

Fashion Preview 10: Markantoine, Leinad, Lucas Stowe ……

Kudos to Emanuela Lolli for keeping Fashion Preview, a showcase for Montreal design, up and running for 10 seasons. It can’t be easy. It has moved from its [...]

October 14th, 2018|

Hello, beauty! A fine crop of lotions, potions, products

I have always been a fashion junkie – witness the tie-dye cotton jacket I had a fit for at age 6. Since then, my closets have always been [...]

October 9th, 2018|

Festival Mode & Design: catwalks, conferences and a chat with Le Château’s Herschel Segal

The Festival Mode & Design takes to the streets, theatres, conference rooms and museums of Montreal for its 18th edition August 20-25, with an eclectic program of fashion, [...]

July 24th, 2018|

Positively plus: Roxy Earle on her Le Château extended size collection

White linen? Check. Jumpsuits? Check. Snakeskin? Check. Fashion? Absolutely! Roxy Earle, with a personality as big as her curvy figure, is thrilled that she finally has access to the [...]

June 22nd, 2018|

Balenciaga: McCord exhibition sheds light on the master of couture and his legacy

Balenciaga is a label that can generate strong opinions. On the one hand, you have the “master,’’ as his contemporaries called Cristóbal Balenciaga at the height of the [...]

June 13th, 2018|

Grand Prix Week unfiltered

Here is an unfiltered picture diary of my Grand Prix week, seen through my iPhone, often with a glass of Champagne in hand. Race, what race? – as [...]

June 10th, 2018|