By the time you read this, Edgardo Osorio, co-founder and creative director of Aquazurra shoes, will be in Mustique celebrating his 30th birthday.
In his young life, the Colombian-born, Florence-based shoe designer has built a remarkable brand with remarkable shoes – sexy, fierce, beautiful – and, he says, comfortable. He may even be right on the comfort quotient – they seemed uncannily comfy in a try at Holt Renfrew Montreal, where Osorio dropped in recently for lunch with media and an appearance and sketch session with clients.
Osorio, raised in Miami and London, attended Central Saint Martins and the London College of Fashion before landing a job at Ferragamo, which is this month issuing a capsule collection designed by Osorio.
At lunch, Osorio waxed on about his philosophy of fashion, and how so many shoes are extreme and extremely ugly. And he attributes his success to the comfort – and beauty – of his shoes, saying fit, the pitch of the shoes, and the soft materials are key to comfort.
He’s easy to believe, what with his charm and passion.
“I like making beautiful things. I like making women beautiful. That’s one of my goals with the brand. It’s not about creating things that are strange or fashion-forward,” he told me.
He loves the Italian notion of “la bella figura,” – showing the world the best of yourself, having a beautiful table. dressing your best, having beautiful manners, he said.
“You need beauty in the world to dream.”
Me, I’m dreaming of the Chrissy or Belgravia ghillies.