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ABOUT EVA

Eva Friede is a writer and editor who has worked at newspapers across Canada for more years than she cares to reveal. She found her calling in fashion at the Montreal Gazette, where she was fashion editor for more than 15 years. Eva has been described as “a journalist, social anthropologist and observer of the human condition, all viewed through the lens of a fashion editorialist.” Born in Montreal, Eva is finely attuned to the singular sense of style of her native city, but casts her exacting eye far and wide. A travel and photography enthusiast, Eva also loves to shop – hence her blog, The Constant Shopper. Read more about Eva here.

 

EXPERTISE

WRITING Features, News Reports, Fashion, Travel, Trends, Retail, Web Content, Email Blasts, Press Releases, Captions, Copywriting

EDITING Headlines, Rewrites, Copy Editing, Proofreading, Layout

CONSULTING Fashion Direction, Social Media, Content, Trend Analysis

PHOTO SHOOTS Concept, Location and Talent Scouting, Art Direction, Styling

 

PORTFOLIO

Fashion

Retail and Business

Lifestyle

Fashion Shoots

Links

Constant Archive

 

The scene: Fashion flashback to the Grand Prix parties

Race, what race? Yes, Lewis Hamilton took the Canadian Grand Prix for Mercedes, and Montreal’s own Lance Stroll – all of 18 – placed ninth for Williams. But [...]

June 12th, 2017|

Lessons in retail from Rebecca Minkoff

Rebecca Minkoff can tell a compelling story, that was clear as the designer held sway at an intimate lunch for media at Ogilvy’s Tudor Hall last week. That storytelling [...]

May 8th, 2017|

Style for a certain age: my rules (which I don’t always follow)

It has been suggested that I position myself as an “advanced” style influencer – not so advanced as Seth Cohen’s dames, perhaps, but someone who dresses like a grown [...]

May 4th, 2017|

My long-awaited closet cleanse: what I learned

I am a constant shopper, a clothes horse, a fashion professional. Naturally, my closet is overflowing with stuff, designer and not, colourful and black, dressy and everyday, boho [...]

April 26th, 2017|

Duyorama: having fun with the Vetements phenom

It started as a joke, says Duy Nguyen, the couturier with the lavish label DUY. Now he’s opened a popup shop with his Duyoorrr  line of sweats and street [...]

April 17th, 2017|