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ABOUT EVA

Eva Friede is a writer and editor who has worked at newspapers across Canada for more years than she cares to reveal. She found her calling in fashion at the Montreal Gazette, where she was fashion editor for more than 15 years. Eva has been described as “a journalist, social anthropologist and observer of the human condition, all viewed through the lens of a fashion editorialist.” Born in Montreal, Eva is finely attuned to the singular sense of style of her native city, but casts her exacting eye far and wide. A travel and photography enthusiast, Eva also loves to shop – hence her blog, The Constant Shopper. Read more about Eva here.

 

EXPERTISE

WRITING Features, News Reports, Fashion, Travel, Trends, Retail, Web Content, Email Blasts, Press Releases, Captions, Copywriting

EDITING Headlines, Rewrites, Copy Editing, Proofreading, Layout

CONSULTING Fashion Direction, Social Media, Content, Trend Analysis

PHOTO SHOOTS Concept, Location and Talent Scouting, Art Direction, Styling

 

PORTFOLIO

Fashion

Retail and Business

Lifestyle

Fashion Shoots

Links

Constant Archive

 

The future of smart wear: beyond the sports app

Smart wear is here. T-shirts, bras, gadgets and watches are wired with sensors to enhance athletic performance and monitor health. In Montreal, OMsignal has developed applications for T-shirts [...]

January 26th, 2018|

MONTREAL’S FASHION HISTORY: A passion for fur

Well, 2017 is done and gone, and with it, the celebrations for Montreal’s 375th anniversary. There were hundreds of markers for the anniversary, including one in which I [...]

January 4th, 2018|

The comfort of his melancholy: memories of Leonard Cohen. MAC tribute opens Nov. 9

When I learned of the death of Leonard Cohen last November, I got out my copy of The Favourite Game, lit a candle, made a little tribute still [...]

November 1st, 2017|

Fashion festival kicks off: big shows celebrate Montreal 375 and Canada 150

Olivier Theyskens burst on to the fashion scene around the time I started covering it – in 1998. He was moody and dark, romantic and feminine, and I [...]

August 21st, 2017|

Scouting North Hatley for the Clintons, and other news

I'm back! And you’ll be pleased to learn that I spent my summer vacation previewing the sights and tastes of North Hatley for the Clintons. An advance team [...]

August 15th, 2017|

The scene: Fashion flashback to the Grand Prix parties

Race, what race? Yes, Lewis Hamilton took the Canadian Grand Prix for Mercedes, and Montreal’s own Lance Stroll – all of 18 – placed ninth for Williams. But [...]

June 12th, 2017|