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ABOUT EVA

Eva Friede is a writer and editor who has worked at newspapers across Canada for more years than she cares to reveal. She found her calling in fashion at the Montreal Gazette, where she was fashion editor for more than 15 years. Eva has been described as “a journalist, social anthropologist and observer of the human condition, all viewed through the lens of a fashion editorialist.” Born in Montreal, Eva is finely attuned to the singular sense of style of her native city, but casts her exacting eye far and wide. A travel and photography enthusiast, Eva also loves to shop – hence her blog, The Constant Shopper. Read more about Eva here.

 

EXPERTISE

WRITING Features, News Reports, Fashion, Travel, Trends, Retail, Web Content, Email Blasts, Press Releases, Captions, Copywriting

EDITING Headlines, Rewrites, Copy Editing, Proofreading, Layout

CONSULTING Fashion Direction, Social Media, Content, Trend Analysis

PHOTO SHOOTS Concept, Location and Talent Scouting, Art Direction, Styling

 

PORTFOLIO

Fashion

Retail and Business

Lifestyle

Fashion Shoots

Links

Constant Archive

 

Fashion festival kicks off: big shows celebrate Montreal 375 and Canada 150

Olivier Theyskens burst on to the fashion scene around the time I started covering it – in 1998. He was moody and dark, romantic and feminine, and I [...]

August 21st, 2017|

Shopping Toronto: a picture diary. Captivating shoes, department store blur, plus salami

It's a big blur: four days in Toronto shopping from Yorkdale and Yorkville to the Eaton Centre and Ossington St. Saks, The Bay, The Room at The Bay, [...]

May 23rd, 2017|

Éditions de robes opens shop in Museum Quarter, stocks red collection by the Joncas twins

Welcome Editions de robes, second edition. The Mile End dress shop, known for its dedication to the allure of the dress and for nurturing fresh design talent, has opened a [...]

May 16th, 2017|

Lessons in retail from Rebecca Minkoff

Rebecca Minkoff can tell a compelling story, that was clear as the designer held sway at an intimate lunch for media at Ogilvy’s Tudor Hall last week. That storytelling [...]

May 8th, 2017|

Style for a certain age: my rules (which I don’t always follow)

It has been suggested that I position myself as an “advanced” style influencer – not so advanced as Seth Cohen’s dames, perhaps, but someone who dresses like a grown [...]

May 4th, 2017|

My long-awaited closet cleanse: what I learned

I am a constant shopper, a clothes horse, a fashion professional. Naturally, my closet is overflowing with stuff, designer and not, colourful and black, dressy and everyday, boho [...]

April 26th, 2017|