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ABOUT EVA

Eva Friede is a writer and editor who has worked at newspapers across Canada for more years than she cares to reveal. She found her calling in fashion at the Montreal Gazette, where she was fashion editor for more than 15 years. Eva has been described as “a journalist, social anthropologist and observer of the human condition, all viewed through the lens of a fashion editorialist.” Born in Montreal, Eva is finely attuned to the singular sense of style of her native city, but casts her exacting eye far and wide. A travel and photography enthusiast, Eva also loves to shop – hence her blog, The Constant Shopper. Read more about Eva here.

 

EXPERTISE

WRITING Features, News Reports, Fashion, Travel, Trends, Retail, Web Content, Email Blasts, Press Releases, Captions, Copywriting

EDITING Headlines, Rewrites, Copy Editing, Proofreading, Layout

CONSULTING Fashion Direction, Social Media, Content, Trend Analysis

PHOTO SHOOTS Concept, Location and Talent Scouting, Art Direction, Styling

 

PORTFOLIO

Fashion

Retail and Business

Lifestyle

Fashion Shoots

Links

Constant Archive

 

Grand Prix Week unfiltered

Here is an unfiltered picture diary of my Grand Prix week, seen through my iPhone, often with a glass of Champagne in hand. Race, what race? – as [...]

June 10th, 2018|

Impressions from Toronto Fashion Week

Impressions from Toronto Fashion Week: Wandering in to the revamped, rebranded Yorkville Village, where Toronto’s new fashion week just wrapped its second season, I was struck by the [...]

February 12th, 2018|

The future of smart wear: beyond the sports app

Smart wear is here. T-shirts, bras, gadgets and watches are wired with sensors to enhance athletic performance and monitor health. In Montreal, OMsignal has developed applications for T-shirts [...]

January 26th, 2018|

Fashion design: focus on Marie Saint Pierre and UNTTLD

In 1987, Marie Charest had big dreams to launch her fashion design label. Late one evening at the St-Denis St. landmark restaurant L’Express, her friend Thierry made a [...]

January 23rd, 2018|

Montreal’s retail experience: Chains, chains, change

Montreal's fashion retailers are the subject of Part 4 in a project exploring the city's fashion history. The project is initiated by the Festival Mode & Design, with [...]

January 19th, 2018|

Manufacturing: Alvin Segal’s Peerless story

Here is the third instalment in a series of essays on the history of fashion in Montreal. The essays are part of a video project, done with the [...]

January 17th, 2018|