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ABOUT EVA

Eva Friede is a writer and editor who has worked at newspapers across Canada for more years than she cares to reveal. She found her calling in fashion at the Montreal Gazette, where she was fashion editor for more than 15 years. Eva has been described as “a journalist, social anthropologist and observer of the human condition, all viewed through the lens of a fashion editorialist.” Born in Montreal, Eva is finely attuned to the singular sense of style of her native city, but casts her exacting eye far and wide. A travel and photography enthusiast, Eva also loves to shop – hence her blog, The Constant Shopper. Read more about Eva here.

 

EXPERTISE

WRITING Features, News Reports, Fashion, Travel, Trends, Retail, Web Content, Email Blasts, Press Releases, Captions, Copywriting

EDITING Headlines, Rewrites, Copy Editing, Proofreading, Layout

CONSULTING Fashion Direction, Social Media, Content, Trend Analysis

PHOTO SHOOTS Concept, Location and Talent Scouting, Art Direction, Styling

 

PORTFOLIO

Fashion

Retail and Business

Lifestyle

Fashion Shoots

Links

Constant Archive

 

Festival Mode & Design: catwalks, conferences and a chat with Le Château’s Herschel Segal

The Festival Mode & Design takes to the streets, theatres, conference rooms and museums of Montreal for its 18th edition August 20-25, with an eclectic program of fashion, [...]

July 24th, 2018|

From Fashion Preview and Prélude, a week of fashion in Montreal

Jam-packed, raucous and buzzy. Soignée, elegant and bubbly. Those were the moods at two back-to-back shows at different events to close out a week of fashion in Montreal. [...]

March 30th, 2018|

The voice: 10 trends you need to know about e-comm in 2018

The semi-annual HOP summit of the Quebec retail council – the Conseil québécois du commerce de détail – brings together the biggest players in business in Quebec, as [...]

March 22nd, 2018|

Playa imperfecto: Isla Mujeres beach offers splendid swimming. Chaotic town has hidden gems

I called them the leatherbacks, a couple in their late 70s, maybe 80s, who hit Playa Norte on Isla Mujeres every afternoon with paperback books. They spread a [...]

March 20th, 2018|

Impressions from Toronto Fashion Week

Impressions from Toronto Fashion Week: Wandering in to the revamped, rebranded Yorkville Village, where Toronto’s new fashion week just wrapped its second season, I was struck by the [...]

February 12th, 2018|

The future of smart wear: beyond the sports app

Smart wear is here. T-shirts, bras, gadgets and watches are wired with sensors to enhance athletic performance and monitor health. In Montreal, OMsignal has developed applications for T-shirts [...]

January 26th, 2018|