ABOUT EVA
Eva Friede is a writer and editor who has worked at newspapers across Canada for more years than she cares to reveal. She found her calling in fashion at the Montreal Gazette, where she was fashion editor for more than 15 years. Eva has been described as “a journalist, social anthropologist and observer of the human condition, all viewed through the lens of a fashion editorialist.” Born in Montreal, Eva is finely attuned to the singular sense of style of her native city, but casts her exacting eye far and wide. A travel and photography enthusiast, Eva also loves to shop – hence her blog, The Constant Shopper. Read more about Eva here.
EXPERTISE
PORTFOLIO
Fashion Preview 10: Markantoine, Leinad, Lucas Stowe ……
Kudos to Emanuela Lolli for keeping Fashion Preview, a showcase for Montreal design, up and running for 10 seasons. It can’t be easy. It has moved from its [...]
Playa imperfecto: Isla Mujeres beach offers splendid swimming. Chaotic town has hidden gems
I called them the leatherbacks, a couple in their late 70s, maybe 80s, who hit Playa Norte on Isla Mujeres every afternoon with paperback books. They spread a [...]
Impressions from Toronto Fashion Week
Impressions from Toronto Fashion Week: Wandering in to the revamped, rebranded Yorkville Village, where Toronto’s new fashion week just wrapped its second season, I was struck by the [...]
The future of smart wear: beyond the sports app
Smart wear is here. T-shirts, bras, gadgets and watches are wired with sensors to enhance athletic performance and monitor health. In Montreal, OMsignal has developed applications for T-shirts [...]
Fashion design: focus on Marie Saint Pierre and UNTTLD
In 1987, Marie Charest had big dreams to launch her fashion design label. Late one evening at the St-Denis St. landmark restaurant L’Express, her friend Thierry made a [...]
Montreal’s retail experience: Chains, chains, change
Montreal's fashion retailers are the subject of Part 4 in a project exploring the city's fashion history. The project is initiated by the Festival Mode & Design, with [...]