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ABOUT EVA

Eva Friede is a writer and editor who has worked at newspapers across Canada for more years than she cares to reveal. She found her calling in fashion at the Montreal Gazette, where she was fashion editor for more than 15 years. Eva has been described as “a journalist, social anthropologist and observer of the human condition, all viewed through the lens of a fashion editorialist.” Born in Montreal, Eva is finely attuned to the singular sense of style of her native city, but casts her exacting eye far and wide. A travel and photography enthusiast, Eva also loves to shop – hence her blog, The Constant Shopper. Read more about Eva here.

 

EXPERTISE

WRITING Features, News Reports, Fashion, Travel, Trends, Retail, Web Content, Email Blasts, Press Releases, Captions, Copywriting

EDITING Headlines, Rewrites, Copy Editing, Proofreading, Layout

CONSULTING Fashion Direction, Social Media, Content, Trend Analysis

PHOTO SHOOTS Concept, Location and Talent Scouting, Art Direction, Styling

 

PORTFOLIO

Fashion

Retail and Business

Lifestyle

Fashion Shoots

Links

Constant Archive

 

Grand Prix Week unfiltered

Here is an unfiltered picture diary of my Grand Prix week, seen through my iPhone, often with a glass of Champagne in hand. Race, what race? – as [...]

June 10th, 2018|

Manufacturing: Alvin Segal’s Peerless story

Here is the third instalment in a series of essays on the history of fashion in Montreal. The essays are part of a video project, done with the [...]

January 17th, 2018|

Ste-Catherine St.: more than a shopping artery

This is the second in a series of essays on the history of Montreal fashion. Mandated by the Festival Mode & Design, with support from the city of [...]

January 11th, 2018|

MONTREAL’S FASHION HISTORY: A passion for fur

Well, 2017 is done and gone, and with it, the celebrations for Montreal’s 375th anniversary. There were hundreds of markers for the anniversary, including one in which I [...]

January 4th, 2018|

The comfort of his melancholy: memories of Leonard Cohen. MAC tribute opens Nov. 9

When I learned of the death of Leonard Cohen last November, I got out my copy of The Favourite Game, lit a candle, made a little tribute still [...]

November 1st, 2017|

Fashion festival kicks off: big shows celebrate Montreal 375 and Canada 150

Olivier Theyskens burst on to the fashion scene around the time I started covering it – in 1998. He was moody and dark, romantic and feminine, and I [...]

August 21st, 2017|