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	<title>CAFAs Archives &#8212; Eva Friede</title>
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		<title>Wearing Canada proud at the CAFA gala</title>
		<link>http://evafriede.com/wearing-canada-proud-at-the-cafa-gala/</link>
					<comments>http://evafriede.com/wearing-canada-proud-at-the-cafa-gala/#respond</comments>
		
		<dc:creator><![CDATA[Eva Friede]]></dc:creator>
		<pubDate>Thu, 26 Apr 2018 15:07:12 +0000</pubDate>
				<category><![CDATA[FASHION]]></category>
		<category><![CDATA[Atelier New Regime]]></category>
		<category><![CDATA[CAFAs]]></category>
		<category><![CDATA[Canadian Arts & Fashion Awards]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Greta Constantine]]></category>
		<category><![CDATA[Marie Saint Pierre]]></category>
		<category><![CDATA[Maripier Morin]]></category>
		<category><![CDATA[Suzanne Rogers]]></category>
		<category><![CDATA[Sylvia Mantella]]></category>
		<category><![CDATA[Unttld]]></category>
		<guid isPermaLink="false">http://evafriede.com/?p=7321</guid>

					<description><![CDATA[<p>Oh Canada! At the fifth annual CAFA awards in Toronto last Friday, fashion’s glitterati came out to shine in a manner that has hardly been a hallmark of prudent, practical, nice Canadians. Sparkle, tulle and trains were the trends of the evening, in most spectacular fashion. There was Toronto socialite and philanthropist Sylvia Mantella in a  [...]</p>
<p>The post <a href="http://evafriede.com/wearing-canada-proud-at-the-cafa-gala/">Wearing Canada proud at the CAFA gala</a> appeared first on <a href="http://evafriede.com">Eva Friede</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><span style="font-weight: 400;">Oh Canada! </span><span style="font-weight: 400;">At the fifth annual CAFA awards in Toronto last Friday, fashion’s glitterati came out to shine in a manner that has hardly been a hallmark of prudent, practical, nice Canadians.</span></p>
<p>Sparkle, tulle and trains were the trends of the evening, in most spectacular fashion.</p>
<p><span style="font-weight: 400;">There was Toronto socialite and philanthropist Sylvia Mantella in a stop-the-paparazzi riot of grey tulle that required an attendant for her to perambulate in the crowd at the Fairmont Royal York Hotel. </span></p>
<p><span style="font-weight: 400;">Later, the tulle extravaganza came off to reveal a sheer embroidered bodysuit, the ensemble dreamed up by Mikael D, the label from Montreal-raised Mikael Derderian. Philanthropist Suzanne Rogers, wife of media magnate Ed, was resplendent in a halo of gold embroidery and more tulle.</span></p>
<p>A sparkling contingent of winners, nominees and supporters from Montreal attended the CAFA gala.</p>
<p><span style="font-weight: 400;"> Cary Tauben, nominated as stylist of the year – for the second time, wore a black sequin vintage pantsuit with jewelry by Alynne Lavigne, while Lysa Lash and Rita Elias, new generation fur entrepreneurs, wore sparkling frocks, accessorized, naturally, with Canadian fur. And Marie-Ève Faust, director of the École Supérieure de mode at UQAM, and Sandra Parker, director of the LCI foundation at LaSalle College, sported sequins from Le Château.</span></p>
<p>Of course, Marie Saint Pierre designs were everywhere – Susan Langdon of the Toronto Fashion Incubator, blogger Lolitta Dandoy, Nordstrom&#8217;s Lisa Tant and Elle Canada&#8217;s Vanessa Craft were among those wearing MSP, who won the womenswear designer of the year title.</p>
<p><span style="font-weight: 400;">On the minimalist side, Debbie Zakaib, director of mmode, was statuesque and sleek in a deep rose gown by Éditions de Robes, while stylist Annie Horth, presenting a style icon award for Céline Dion – who was not present – wore a print pantsuit.</span></p>
<p><span style="font-weight: 400;">Even if only for one night, it makes everybody think about what to wear, what Canadian creator or brand to support and encourage. “It’s a process,’’ Zakaib said.</span></p>
<p>Among the other major wins of the night: Atelier New Regime for menswear design, Maripier Morin (who wore UNTTLD, which was also nominated for womenswear design) for digital influencer, Karla Welch for stylist of the year, Triarchy with two awards for impact and sustainability, and Greta Constantine with the inaugural Suzanne Rogers award for international development. Sofia Zakia, who crafts fine jewellery in Montreal, won the Swarovski award for emerging talent in accessories, while Markoo beat out Montreal&#8217;s WRKDEPT in the emerging fashion talent design.</p>
<p>For the full list of CAFA nominees and winners, go <a href="http://cafawards.ca/2018-cafa/2018-winners/" target="_blank" rel="noopener">here</a>.</p>
<p>Here is my <a href="http://montrealgazette.com/news/local-news/montreal-fashion-talent-in-spotlight-at-canadian-arts-fashion-awards" target="_blank" rel="noopener">article</a> on the significance of the CAFAs in the Montreal Gazette.</p>
<p>And here are my pix of the night!</p>
<div id="attachment_7329" style="width: 2355px" class="wp-caption alignnone"><img fetchpriority="high" decoding="async" aria-describedby="caption-attachment-7329" class="size-full wp-image-7329" src="http://evafriede.com/wp-content/uploads/2018/04/msp-elsa.jpg" alt="" width="2345" height="3254" srcset="http://evafriede.com/wp-content/uploads/2018/04/msp-elsa-200x278.jpg 200w, http://evafriede.com/wp-content/uploads/2018/04/msp-elsa-216x300.jpg 216w, http://evafriede.com/wp-content/uploads/2018/04/msp-elsa-400x555.jpg 400w, http://evafriede.com/wp-content/uploads/2018/04/msp-elsa-600x833.jpg 600w, http://evafriede.com/wp-content/uploads/2018/04/msp-elsa-738x1024.jpg 738w, http://evafriede.com/wp-content/uploads/2018/04/msp-elsa-768x1066.jpg 768w, http://evafriede.com/wp-content/uploads/2018/04/msp-elsa-800x1110.jpg 800w, http://evafriede.com/wp-content/uploads/2018/04/msp-elsa-1200x1665.jpg 1200w, http://evafriede.com/wp-content/uploads/2018/04/msp-elsa.jpg 2345w" sizes="(max-width: 2345px) 100vw, 2345px" /><p id="caption-attachment-7329" class="wp-caption-text">Marie Saint Pierre and Toronto super agent Elsa Reia.</p></div>
<div id="attachment_7337" style="width: 2439px" class="wp-caption alignnone"><img decoding="async" aria-describedby="caption-attachment-7337" class="size-full wp-image-7337" src="http://evafriede.com/wp-content/uploads/2018/04/IMG_3489.jpg" alt="" width="2429" height="2948" srcset="http://evafriede.com/wp-content/uploads/2018/04/IMG_3489-200x243.jpg 200w, http://evafriede.com/wp-content/uploads/2018/04/IMG_3489-247x300.jpg 247w, http://evafriede.com/wp-content/uploads/2018/04/IMG_3489-400x485.jpg 400w, http://evafriede.com/wp-content/uploads/2018/04/IMG_3489-600x728.jpg 600w, http://evafriede.com/wp-content/uploads/2018/04/IMG_3489-768x932.jpg 768w, http://evafriede.com/wp-content/uploads/2018/04/IMG_3489-800x971.jpg 800w, http://evafriede.com/wp-content/uploads/2018/04/IMG_3489-844x1024.jpg 844w, http://evafriede.com/wp-content/uploads/2018/04/IMG_3489-1200x1456.jpg 1200w, http://evafriede.com/wp-content/uploads/2018/04/IMG_3489.jpg 2429w" sizes="(max-width: 2429px) 100vw, 2429px" /><p id="caption-attachment-7337" class="wp-caption-text">José Manuel St-Jacques, left, and Simon Bélanger, right, with Maripier Morin, who wore a custom UNTTLD design by the duo.</p></div>
<p><img decoding="async" class="alignnone size-full wp-image-7328" src="http://evafriede.com/wp-content/uploads/2018/04/IMG_3440.jpg" alt="" width="3024" height="4032" srcset="http://evafriede.com/wp-content/uploads/2018/04/IMG_3440-200x267.jpg 200w, http://evafriede.com/wp-content/uploads/2018/04/IMG_3440-225x300.jpg 225w, http://evafriede.com/wp-content/uploads/2018/04/IMG_3440-400x533.jpg 400w, http://evafriede.com/wp-content/uploads/2018/04/IMG_3440-600x800.jpg 600w, http://evafriede.com/wp-content/uploads/2018/04/IMG_3440-768x1024.jpg 768w, http://evafriede.com/wp-content/uploads/2018/04/IMG_3440-800x1067.jpg 800w, http://evafriede.com/wp-content/uploads/2018/04/IMG_3440-1200x1600.jpg 1200w, http://evafriede.com/wp-content/uploads/2018/04/IMG_3440.jpg 3024w" sizes="(max-width: 3024px) 100vw, 3024px" /></p>
<div id="attachment_7327" style="width: 3034px" class="wp-caption alignnone"><img decoding="async" aria-describedby="caption-attachment-7327" class="size-full wp-image-7327" src="http://evafriede.com/wp-content/uploads/2018/04/IMG_3481.jpg" alt="" width="3024" height="4032" srcset="http://evafriede.com/wp-content/uploads/2018/04/IMG_3481-200x267.jpg 200w, http://evafriede.com/wp-content/uploads/2018/04/IMG_3481-225x300.jpg 225w, http://evafriede.com/wp-content/uploads/2018/04/IMG_3481-400x533.jpg 400w, http://evafriede.com/wp-content/uploads/2018/04/IMG_3481-600x800.jpg 600w, http://evafriede.com/wp-content/uploads/2018/04/IMG_3481-768x1024.jpg 768w, http://evafriede.com/wp-content/uploads/2018/04/IMG_3481-800x1067.jpg 800w, http://evafriede.com/wp-content/uploads/2018/04/IMG_3481-1200x1600.jpg 1200w, http://evafriede.com/wp-content/uploads/2018/04/IMG_3481.jpg 3024w" sizes="(max-width: 3024px) 100vw, 3024px" /><p id="caption-attachment-7327" class="wp-caption-text">Sylvia Mantella.</p></div>
<div id="attachment_7326" style="width: 3034px" class="wp-caption alignnone"><img decoding="async" aria-describedby="caption-attachment-7326" class="wp-image-7326 size-full" src="http://evafriede.com/wp-content/uploads/2018/04/IMG_3558.jpg" alt="" width="3024" height="2652" srcset="http://evafriede.com/wp-content/uploads/2018/04/IMG_3558-200x175.jpg 200w, http://evafriede.com/wp-content/uploads/2018/04/IMG_3558-300x263.jpg 300w, http://evafriede.com/wp-content/uploads/2018/04/IMG_3558-400x351.jpg 400w, http://evafriede.com/wp-content/uploads/2018/04/IMG_3558-600x526.jpg 600w, http://evafriede.com/wp-content/uploads/2018/04/IMG_3558-768x674.jpg 768w, http://evafriede.com/wp-content/uploads/2018/04/IMG_3558-800x702.jpg 800w, http://evafriede.com/wp-content/uploads/2018/04/IMG_3558-1024x898.jpg 1024w, http://evafriede.com/wp-content/uploads/2018/04/IMG_3558-1200x1052.jpg 1200w, http://evafriede.com/wp-content/uploads/2018/04/IMG_3558.jpg 3024w" sizes="(max-width: 3024px) 100vw, 3024px" /><p id="caption-attachment-7326" class="wp-caption-text">Marie and I.</p></div>
<div id="attachment_7325" style="width: 2995px" class="wp-caption alignnone"><img decoding="async" aria-describedby="caption-attachment-7325" class="size-full wp-image-7325" src="http://evafriede.com/wp-content/uploads/2018/04/IMG_3494.jpg" alt="" width="2985" height="2977" srcset="http://evafriede.com/wp-content/uploads/2018/04/IMG_3494-66x66.jpg 66w, http://evafriede.com/wp-content/uploads/2018/04/IMG_3494-150x150.jpg 150w, http://evafriede.com/wp-content/uploads/2018/04/IMG_3494-200x199.jpg 200w, http://evafriede.com/wp-content/uploads/2018/04/IMG_3494-300x300.jpg 300w, http://evafriede.com/wp-content/uploads/2018/04/IMG_3494-400x399.jpg 400w, http://evafriede.com/wp-content/uploads/2018/04/IMG_3494-600x598.jpg 600w, http://evafriede.com/wp-content/uploads/2018/04/IMG_3494-768x766.jpg 768w, http://evafriede.com/wp-content/uploads/2018/04/IMG_3494-800x798.jpg 800w, http://evafriede.com/wp-content/uploads/2018/04/IMG_3494-1024x1021.jpg 1024w, http://evafriede.com/wp-content/uploads/2018/04/IMG_3494-1200x1197.jpg 1200w, http://evafriede.com/wp-content/uploads/2018/04/IMG_3494.jpg 2985w" sizes="(max-width: 2985px) 100vw, 2985px" /><p id="caption-attachment-7325" class="wp-caption-text">Sparkle: the trend of the soirée.</p></div>
<div id="attachment_7320" style="width: 1090px" class="wp-caption alignnone"><img decoding="async" aria-describedby="caption-attachment-7320" class="size-full wp-image-7320" src="http://evafriede.com/wp-content/uploads/2018/04/0AA86B74-8C17-4FD5-AE30-2F46557E0431.jpeg" alt="" width="1080" height="1080" srcset="http://evafriede.com/wp-content/uploads/2018/04/0AA86B74-8C17-4FD5-AE30-2F46557E0431-66x66.jpeg 66w, http://evafriede.com/wp-content/uploads/2018/04/0AA86B74-8C17-4FD5-AE30-2F46557E0431-150x150.jpeg 150w, http://evafriede.com/wp-content/uploads/2018/04/0AA86B74-8C17-4FD5-AE30-2F46557E0431-200x200.jpeg 200w, http://evafriede.com/wp-content/uploads/2018/04/0AA86B74-8C17-4FD5-AE30-2F46557E0431-300x300.jpeg 300w, http://evafriede.com/wp-content/uploads/2018/04/0AA86B74-8C17-4FD5-AE30-2F46557E0431-400x400.jpeg 400w, http://evafriede.com/wp-content/uploads/2018/04/0AA86B74-8C17-4FD5-AE30-2F46557E0431-600x600.jpeg 600w, http://evafriede.com/wp-content/uploads/2018/04/0AA86B74-8C17-4FD5-AE30-2F46557E0431-768x768.jpeg 768w, http://evafriede.com/wp-content/uploads/2018/04/0AA86B74-8C17-4FD5-AE30-2F46557E0431-800x800.jpeg 800w, http://evafriede.com/wp-content/uploads/2018/04/0AA86B74-8C17-4FD5-AE30-2F46557E0431-1024x1024.jpeg 1024w, http://evafriede.com/wp-content/uploads/2018/04/0AA86B74-8C17-4FD5-AE30-2F46557E0431.jpeg 1080w" sizes="(max-width: 1080px) 100vw, 1080px" /><p id="caption-attachment-7320" class="wp-caption-text">Bathroom selfie: I&#8217;m wearing Norwegian Wood kimono, Judith &amp; Charles slip dress, Annick Levesque bag, Anzie earrings, Alexis Bitar necklace and bracelets, and Repetto shoes.</p></div>
<div id="attachment_7319" style="width: 3034px" class="wp-caption alignnone"><img decoding="async" aria-describedby="caption-attachment-7319" class="size-full wp-image-7319" src="http://evafriede.com/wp-content/uploads/2018/04/B507D618-CA93-4822-96A7-BC781A380557-e1524751399193.jpeg" alt="" width="3024" height="4032" srcset="http://evafriede.com/wp-content/uploads/2018/04/B507D618-CA93-4822-96A7-BC781A380557-e1524751399193-200x267.jpeg 200w, http://evafriede.com/wp-content/uploads/2018/04/B507D618-CA93-4822-96A7-BC781A380557-e1524751399193-225x300.jpeg 225w, http://evafriede.com/wp-content/uploads/2018/04/B507D618-CA93-4822-96A7-BC781A380557-e1524751399193-400x533.jpeg 400w, http://evafriede.com/wp-content/uploads/2018/04/B507D618-CA93-4822-96A7-BC781A380557-e1524751399193-600x800.jpeg 600w, http://evafriede.com/wp-content/uploads/2018/04/B507D618-CA93-4822-96A7-BC781A380557-e1524751399193-768x1024.jpeg 768w, http://evafriede.com/wp-content/uploads/2018/04/B507D618-CA93-4822-96A7-BC781A380557-e1524751399193-800x1067.jpeg 800w, http://evafriede.com/wp-content/uploads/2018/04/B507D618-CA93-4822-96A7-BC781A380557-e1524751399193-1200x1600.jpeg 1200w, http://evafriede.com/wp-content/uploads/2018/04/B507D618-CA93-4822-96A7-BC781A380557-e1524751399193.jpeg 3024w" sizes="(max-width: 3024px) 100vw, 3024px" /><p id="caption-attachment-7319" class="wp-caption-text">Atelier New Regime&#8217;s Koku and Gildas Awuye.</p></div>
<div id="attachment_7318" style="width: 3034px" class="wp-caption alignnone"><img decoding="async" aria-describedby="caption-attachment-7318" class="size-full wp-image-7318" src="http://evafriede.com/wp-content/uploads/2018/04/1477964E-87FD-453E-8968-AAD596C496D9-e1524751424992.jpeg" alt="" width="3024" height="4032" srcset="http://evafriede.com/wp-content/uploads/2018/04/1477964E-87FD-453E-8968-AAD596C496D9-e1524751424992-200x267.jpeg 200w, http://evafriede.com/wp-content/uploads/2018/04/1477964E-87FD-453E-8968-AAD596C496D9-e1524751424992-225x300.jpeg 225w, http://evafriede.com/wp-content/uploads/2018/04/1477964E-87FD-453E-8968-AAD596C496D9-e1524751424992-400x533.jpeg 400w, http://evafriede.com/wp-content/uploads/2018/04/1477964E-87FD-453E-8968-AAD596C496D9-e1524751424992-600x800.jpeg 600w, http://evafriede.com/wp-content/uploads/2018/04/1477964E-87FD-453E-8968-AAD596C496D9-e1524751424992-768x1024.jpeg 768w, http://evafriede.com/wp-content/uploads/2018/04/1477964E-87FD-453E-8968-AAD596C496D9-e1524751424992-800x1067.jpeg 800w, http://evafriede.com/wp-content/uploads/2018/04/1477964E-87FD-453E-8968-AAD596C496D9-e1524751424992-1200x1600.jpeg 1200w, http://evafriede.com/wp-content/uploads/2018/04/1477964E-87FD-453E-8968-AAD596C496D9-e1524751424992.jpeg 3024w" sizes="(max-width: 3024px) 100vw, 3024px" /><p id="caption-attachment-7318" class="wp-caption-text">Suzanne Rogers.</p></div>
<div id="attachment_7317" style="width: 2550px" class="wp-caption alignnone"><img decoding="async" aria-describedby="caption-attachment-7317" class="size-full wp-image-7317" src="http://evafriede.com/wp-content/uploads/2018/04/B2D3E6A6-06D0-4911-A181-2C23E4FC2938-e1524839044753.jpeg" alt="" width="2540" height="2882" srcset="http://evafriede.com/wp-content/uploads/2018/04/B2D3E6A6-06D0-4911-A181-2C23E4FC2938-e1524839044753-200x227.jpeg 200w, http://evafriede.com/wp-content/uploads/2018/04/B2D3E6A6-06D0-4911-A181-2C23E4FC2938-e1524839044753-264x300.jpeg 264w, http://evafriede.com/wp-content/uploads/2018/04/B2D3E6A6-06D0-4911-A181-2C23E4FC2938-e1524839044753-400x454.jpeg 400w, http://evafriede.com/wp-content/uploads/2018/04/B2D3E6A6-06D0-4911-A181-2C23E4FC2938-e1524839044753-600x681.jpeg 600w, http://evafriede.com/wp-content/uploads/2018/04/B2D3E6A6-06D0-4911-A181-2C23E4FC2938-e1524839044753-768x871.jpeg 768w, http://evafriede.com/wp-content/uploads/2018/04/B2D3E6A6-06D0-4911-A181-2C23E4FC2938-e1524839044753-800x908.jpeg 800w, http://evafriede.com/wp-content/uploads/2018/04/B2D3E6A6-06D0-4911-A181-2C23E4FC2938-e1524839044753-902x1024.jpeg 902w, http://evafriede.com/wp-content/uploads/2018/04/B2D3E6A6-06D0-4911-A181-2C23E4FC2938-e1524839044753-1200x1362.jpeg 1200w, http://evafriede.com/wp-content/uploads/2018/04/B2D3E6A6-06D0-4911-A181-2C23E4FC2938-e1524839044753.jpeg 2540w" sizes="(max-width: 2540px) 100vw, 2540px" /><p id="caption-attachment-7317" class="wp-caption-text">Cary Tauben.</p></div>
<p><img decoding="async" class="alignnone size-full wp-image-7314" src="http://evafriede.com/wp-content/uploads/2018/04/9AC2BA9A-D506-426E-8928-6D69B106F420-e1524751578342.jpeg" alt="" width="3024" height="4032" srcset="http://evafriede.com/wp-content/uploads/2018/04/9AC2BA9A-D506-426E-8928-6D69B106F420-e1524751578342-200x267.jpeg 200w, http://evafriede.com/wp-content/uploads/2018/04/9AC2BA9A-D506-426E-8928-6D69B106F420-e1524751578342-225x300.jpeg 225w, http://evafriede.com/wp-content/uploads/2018/04/9AC2BA9A-D506-426E-8928-6D69B106F420-e1524751578342-400x533.jpeg 400w, http://evafriede.com/wp-content/uploads/2018/04/9AC2BA9A-D506-426E-8928-6D69B106F420-e1524751578342-600x800.jpeg 600w, http://evafriede.com/wp-content/uploads/2018/04/9AC2BA9A-D506-426E-8928-6D69B106F420-e1524751578342-768x1024.jpeg 768w, http://evafriede.com/wp-content/uploads/2018/04/9AC2BA9A-D506-426E-8928-6D69B106F420-e1524751578342-800x1067.jpeg 800w, http://evafriede.com/wp-content/uploads/2018/04/9AC2BA9A-D506-426E-8928-6D69B106F420-e1524751578342-1200x1600.jpeg 1200w, http://evafriede.com/wp-content/uploads/2018/04/9AC2BA9A-D506-426E-8928-6D69B106F420-e1524751578342.jpeg 3024w" sizes="(max-width: 3024px) 100vw, 3024px" /></p>
<p>&nbsp;</p>
<p>The post <a href="http://evafriede.com/wearing-canada-proud-at-the-cafa-gala/">Wearing Canada proud at the CAFA gala</a> appeared first on <a href="http://evafriede.com">Eva Friede</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">7321</post-id>	</item>
		<item>
		<title>Thomas Tait: manipulating intimacy with latest fashion focus</title>
		<link>http://evafriede.com/thomas-tait-manipulating-intimacy-with-latest-fashion-focus/</link>
		
		<dc:creator><![CDATA[Eva]]></dc:creator>
		<pubDate>Thu, 28 Apr 2016 15:50:07 +0000</pubDate>
				<category><![CDATA[FASHION]]></category>
		<category><![CDATA[CAFAs]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[LVMH]]></category>
		<category><![CDATA[LVMH Prize for Young Designers]]></category>
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		<category><![CDATA[Stephen Jones]]></category>
		<category><![CDATA[Thomas Tait]]></category>
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					<description><![CDATA[<p>Thomas Tait, 28, hasn’t looked back – much – since he left Montreal in 2008 to pursue his obsession: to study at the renowned Central Saint Martins fashion school in London. Two years ago, he won what may be the richest prize in fashion – 300,000 euros in the inaugural LVMH Prize for Young Fashion  [...]</p>
<p>The post <a href="http://evafriede.com/thomas-tait-manipulating-intimacy-with-latest-fashion-focus/">Thomas Tait: manipulating intimacy with latest fashion focus</a> appeared first on <a href="http://evafriede.com">Eva Friede</a>.</p>
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										<content:encoded><![CDATA[<p><span style="font-weight: 400;">Thomas Tait, 28, hasn’t looked back – much – since he left Montreal in 2008 to pursue his obsession: to study at the renowned Central Saint Martins fashion school in London. </span></p>
<p><span style="font-weight: 400;">Two years ago, he won what may be the richest prize in fashion – 300,000 euros in the inaugural LVMH Prize for Young Fashion Designers. </span></p>
<p><span style="font-weight: 400;">Of course, he said, there is no money left. </span></p>
<p><span style="font-weight: 400;">But there is a whole lot of experience and learning on his part, as well as awareness of his brand in the fashion world. </span></p>
<p><span style="font-weight: 400;">“A lot of people think the prize completely transformed my career because people see a sum like 300,000 euros and think, ‘Wow you’re set for life.’</span></p>
<p><span style="font-weight: 400;">“It really brought me to another level in terms of media awareness,” Tait said.</span></p>
<p><span style="font-weight: 400;">“Strategically, it was a really steep learning curve for myself and for the group,’’ he added, explaining that the luxury houses are financially fuelled by accessories, cosmetics and fragrance. “The ready to wear is something of a crown jewel for these houses.”</span></p>
<p><span style="font-weight: 400;">In Canada to attend the CAFAs – the Canadian Arts and Fashion Awards in Toronto – Tait stopped in Montreal recently to visit his family en route back to London. He was nominated as the Canadian international designer of the year, but Jason Wu took the honour. </span></p>
<p><span style="font-weight: 400;">We met in the bar of the Ritz-Carlton Hotel. The meeting reminded me of an anecdote British milliner Stephen Jones recalled last summer about when he came to Montreal and met with Gazette fashion editor Iona Monahan in the 1980s. He was wearing a hot off-the-runway Mugler blazer, which Ritz staff declared “too fashion,’’ obliging Jones to change into a &#8220;Tony the Taylor&#8221; polyester blazer. (Here&#8217;s the <a href="http://www.theconstantshopper.com/when-stephen-jones-came-to-town/" target="_blank">anecdote</a>.) Tait was wearing a geometric print shirt by Prada, 10-year-old Dior jeans, a Habs baseball cap and white sneakers. There was not a murmur about his outfit.</span></p>
<div id="attachment_3571" style="width: 710px" class="wp-caption alignnone"><img decoding="async" aria-describedby="caption-attachment-3571" class="wp-image-3571 size-large" src="http://evafriede.com/wp-content/uploads/2016/04/IMG_2236-768x1024.jpg" alt="Thomas Tait outside Montreal" width="700" height="933" /><p id="caption-attachment-3571" class="wp-caption-text">Thomas Tait outside Montreal&#8217;s Ritz-Carlton Hotel.</p></div>
<p>&nbsp;</p>
<p><span style="font-weight: 400;">In a rambling afternoon conversation at the Montreal landmark, Tait was thoughtful on the state of fashion today, both luxury and fast.</span></p>
<p>With his most recent collections, he said, he is more interested in things that are &#8220;more delicate – that feature intricate work or detailing.&#8221;</p>
<p>“I try to create clothes that force the viewer – whoever is looking at you – they have to be physically close to you to understand what it is you’re wearing.</p>
<p>“I’ve been interested in sort of forcing physical intimacy and social intimacy through clothing – kind of manipulating intimacy.”</p>
<p>&nbsp;</p>
<div id="attachment_3567" style="width: 693px" class="wp-caption alignnone"><img decoding="async" aria-describedby="caption-attachment-3567" class="wp-image-3567 size-large" src="http://evafriede.com/wp-content/uploads/2016/04/LOOK-11-683x1024.jpg" alt="LOOK 11" width="683" height="1024" /><p id="caption-attachment-3567" class="wp-caption-text">Images from Thomas Tait&#8217;s fall 2016 collection. COURTESY THOMAS TAIT</p></div>
<p>&nbsp;</p>
<p><span style="font-weight: 400;"> <img decoding="async" class="alignnone wp-image-3566 size-large" src="http://evafriede.com/wp-content/uploads/2016/04/LOOK-24-683x1024.jpg" alt="LOOK 24" width="683" height="1024" /></span></p>
<p><img decoding="async" class="alignnone wp-image-3565 size-large" src="http://evafriede.com/wp-content/uploads/2016/04/LOOK-13-683x1024.jpg" alt="LOOK 13" width="683" height="1024" /></p>
<p><img decoding="async" class="alignnone wp-image-3568 size-large" src="http://evafriede.com/wp-content/uploads/2016/04/LOOK-12-683x1024.jpg" alt="LOOK 12" width="683" height="1024" /></p>
<p style="text-align: center;">* * *</p>
<p>Even as a student at LaSalle College in Montreal, Tait was gathering buzz. And before he showed his first collection in London, he was nominated for another prestigious prize, the Dorchester. With the wind in his sails, he showed his first collection, in 2010, at the Wilkinson Gallery in East London.</p>
<p><span style="font-weight: 400;">“I had really nice attendance. It started snowballing from there.”</span></p>
<p><span style="font-weight: 400;">He acknowledges that he could not have done this here, but his education at LaSalle College was more than helpful.</span></p>
<p><span style="font-weight: 400;">“At LaSalle, you get a very good understanding of what they’re preparing you for and what the industry is looking for. My experience of fashion studies in Canada was very technical. </span></p>
<p><span style="font-weight: 400;">&#8220;And now, thank god I have it. </span></p>
<p><span style="font-weight: 400;"> “I had these grand delusions of sketching and doing all the fun, superficial part of the design process.</span></p>
<p><span style="font-weight: 400;">“I could have done things here, of course,’’ he said, musing that he probably would have taken a job rather than start his own label. But he did not even consider staying. He was focussed on high end and runway, “which doesn’t really exist here. So it was just natural for me to draw my focus on England.”</span></p>
<p><span style="font-weight: 400;">For all the attention, Tait’s company is still very small. He has one employee, a brand director, and has a network of of sales agencies and freelancers for textiles and manufacturing, KCD for media.</span></p>
<p><span style="font-weight: 400;">Some questions for Tait:</span></p>
<ul>
<li><b> Name something you learned from the experience of the LVMH prize.</b></li>
</ul>
<p><span style="font-weight: 400;">“Really understanding the gap between an independent brand and conglomerate brands.”</span></p>
<p><span style="font-weight: 400;">But he’s not trying to sell his brand. “I naively have the ambition to continue to be the owner of my company and have full control of it.”</span></p>
<ul>
<li><b> Describe your aesthetic and how it has evolved.</b></li>
</ul>
<p><span style="font-weight: 400;">“It’s evolved organically. It’s not so strategic. I tend to go with my instincts.</span></p>
<p><span style="font-weight: 400;">“I approached colour very quietly at the beginning. I didn’t want to make a big splash – there was a huge amount of digital print when I started. There was so much colour – every look had a rainbow of colour. </span></p>
<p><span style="font-weight: 400;">“A lot of people initially thought it’s very dark and moody, very gothic.&#8221;</span></p>
<p>He said he wants to reinforce the idea of “physical attraction with product.”</p>
<p>“A lot of people see their clothing as disposable, something that doesn’t need to be appreciated physically until you actually own it. I like enforcing the message that going into a store and touching something and trying it on and appreciating how you feel in something is a big part of the value of clothing.”</p>
<ul>
<li><b> What’s your take on fast fashion?</b></li>
</ul>
<p><span style="font-weight: 400;">“A lot of people are starting to understand the possible damage that fast fashion can make on the planet. A lot of people are  talking. The consumer is slower.</span></p>
<p><span style="font-weight: 400;">“Are we giving ourselves the best opportunity to educate the young consumer, who will eventually be the luxury consumer? </span></p>
<p><span style="font-weight: 400;">“What’s dying is the understanding that clothing could and should be valuable. People don’t value what they put on their bodies.” </span></p>
<ul>
<li><b> How can the Montreal fashion industry be reinvented?</b></li>
</ul>
<p><span style="font-weight: 400;">“It’s about making something new. I think it’s about encouraging people to be individual, to understand what the consumer wants, what the consumer needs, managing expectations.</span></p>
<p><span style="font-weight: 400;">“It’s such a creative city and so accommodating for young people, for creative people, for people interested in the arts. It’s so special in Canada – that I refuse to believe we can’t have a relationship with fashion and clothing that could be a successful one in a financial, business way.</span></p>
<p><span style="font-weight: 400;">“There’s something to be done whether that’s luxury or runway fashion. There’s a lot of cool cats running around the city.”</span></p>
<p><span style="font-weight: 400;">But it’s not about opening really expensive boutiques, Tait says.</span></p>
<p><span style="font-weight: 400;">“By the time a Thomas Tait coat lands in Canada, and you see the visual number in Canadian dollars. it just looks ridiculous.</span></p>
<p><span style="font-weight: 400;">“It costs too much. It’s supposed to be no more than about 2,000 pounds. It sometimes goes quite a bit higher. Which is something I need to remedy.”</span></p>
<p>&nbsp;</p>
<p>The post <a href="http://evafriede.com/thomas-tait-manipulating-intimacy-with-latest-fashion-focus/">Thomas Tait: manipulating intimacy with latest fashion focus</a> appeared first on <a href="http://evafriede.com">Eva Friede</a>.</p>
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