Go big — or go home.

That’s part of the reasoning for Canadian menswear retailer Harry Rosen to invest $15 million in a newly designed, expanded flagship in the heart of Montreal.

Read more here.

And here’s a sidebar on strong sales and the trends for spring.

The post Harry Rosen spreads wingtips in Montreal, invests $15 million in flagship appeared first on Eva Friede.

With a $15 million investment, the Canadian menswear luxury retailer has added spit and polish and a who’s who of designer boutiques – plus 70 per cent more space – to the store.

Larry Rosen and communications director Tim Gallant showed off the store Friday. There are boutiques for DSquared, Etro, Dolce & Gabbana, Moncler Gamme Bleu, Brunello Cucinelli – and the biggest shoe department of any in the 17-store chain.

Only the Tom Ford boutique remained unfinished – behind a black velvet curtain.

Here’s a few bon mots from Rosen and Gallant on the state of men’s fashion.

“Today’s man is more eclectic and thinks more about what he’s using his clothing for,” Larry Rosen says.

As for trends, there are a lot of berry tones in blazers for men, and jackets and suits are a brighter shade of blue.

“Blue is the story,” Gallant adds.

A full story and interview appears in the Montreal Gazette. And here’s a sidebar on how menswear’s evolution are driving strong sales.

Here are some pictures from the 33,000 square foot store. (We personally are in love with Zegna, the boutique with its rich mahogany fittings, and the scent.)

Yes, valet parking is available on Peel St. at the Harry Rosen Cours Mont Royal flagship.

The Armani boutique.

Trask woven shoes in the shoe department.

Whimsy in colour and print from Etro.

Tie offerings from Zegna.

Larry Rosen took over the business from his father, Harry Rosen.

The post First look at Harry Rosen’s redesigned Montreal flagship appeared first on Eva Friede.