FASHION SHOOTS

A selection of fashion shoots for the Montreal Gazette and Urban Expressions, shot by photographers including Nelson Simoneau, Maude Arsenault, Simon Normand and Jean-Claude Lussier. Fashion and art direction, talent and location scouting, and stories by Eva Friede.

Eva Friede is a writer and editor who has worked at newspapers across Canada for more years than she cares to reveal. She found her calling in fashion at the Montreal Gazette, where she was fashion editor for more than 15 years. Eva has been described as "a journalist, social anthropologist and observer of the human condition, all viewed through the lens of a fashion editorialist." Born in Montreal, Eva is finely attuned to the singular sense of style of her native city, but casts her exacting eye far and wide. A travel and photography enthusiast, Eva also loves to shop – hence her blog, The Constant Shopper. Read more about Eva here.

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ABOUT EVA

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