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Frank + Oak, for the gals

By Eva Friede August 24, 2016  Ladies, get set for cool, affordable basics from the brand that has shaken up the retail scene with menswear. Frank+Oak, the Montreal online startup has already garnered 2.5 million subscribers and opened 15 stores in North America since 2012. Read more here.  

By | March 3rd, 2017|Comments Off on Frank + Oak, for the gals

Marie Saint Pierre: first lady of Quebec fashion

Marie Saint Pierre: first lady of Quebec fashion   Published in Fashion Magazine, Feb. 6, 2017 By Eva Friede In the 30 years since founding her eponymous line, Marie Saint Pierre has become an icon in Quebec. She has earned such honours as the Order of Canada, the Canadian Arts & Fashion Awards Outstanding Achievement [...]

By | February 6th, 2017|0 Comments

Harry Rosen spreads wingtips in Montreal, invests $15 million in flagship

Published in the Montreal Gazette. EVA FRIEDE, SPECIAL TO THE MONTREAL GAZETTE Published on: May 6, 2016 | Last Updated: May 6, 2016 10:59 AM EDT Go big — or go home. That’s part of the reasoning for Canadian menswear retailer Harry Rosen to invest $15 million in a newly designed, expanded flagship in the heart [...]

By | May 8th, 2016|Tags: , , , , , , , |Comments Off on Harry Rosen spreads wingtips in Montreal, invests $15 million in flagship

Betina Holte: a luxe punk brand is born

A page from Fashion Magazine on Betina Holte, the brand created by Montreal fashion and marketing veterans Fernanda Sousa and Denise Arab, with the model turned designer Betina Holte.

By | April 21st, 2016|Comments Off on Betina Holte: a luxe punk brand is born

Griffintown rising: a series

Griffintown rising: The transformation of a storied Montreal district EVA FRIEDE, MONTREAL GAZETTE More from Eva Friede, Montreal Gazette Published on: July 25, 2015 | Last Updated: July 27, 2015 9:04 PM EDT MONTREAL, QUE.: JULY 21, 2015 -- The view of Griffintown from the terrace at the Alt Hotel in Montreal, on Tuesday, July [...]

By | April 19th, 2016|0 Comments

A portrait of UNTTLD: duo takes Mercedes-Benz Start Up prize, shows fall in Toronto

Here's a Fashion Magazine profile of fashion passionistos José Manuel St-Jacques and Simon Bélanger of UNTTLD  in the leadup to their fashion show at Toronto Fashion Week on March 15. The pair won the Mercedes-Benz Start Up competition with their spring collection. Up tonight: fall. http://www.fashionmagazine.com/fashion/2016/03/17/unttld/  

By | March 15th, 2016|Tags: , , , , |Comments Off on A portrait of UNTTLD: duo takes Mercedes-Benz Start Up prize, shows fall in Toronto

Falling for flares: how I learned to love wide-leg pants again

Published in the Ottawa Citizen, Dec. 18, 2015 Suddenly, at the first chill of fall, an incomprehensible urge came over me: I needed a pair of denim flares, a style that had not crossed my threshold in decades. The fashion message had finally filtered down to me. Read more here:   http://ottawacitizen.com/life/style/eva-friede-flare-pants-are-back-baby

By | December 18th, 2015|Tags: , , , , , , , |Comments Off on Falling for flares: how I learned to love wide-leg pants again

Coeur de Pirate taps Laruelle for her world tour wardrobe

Designer Xavier Laruelle in his studio in the Villeray district of Montreal. From the Montreal Gazette, Published on: December 12, 2015 Béatrice Martin, 26, wore a sweet romper-like outfi t by Xavier Laruelle during a gig at the Metropolis this fall to kick off her world tour. Coeur de Pirate admits her onstage [...]

By | December 12th, 2015|Tags: , , , , , |Comments Off on Coeur de Pirate taps Laruelle for her world tour wardrobe

Chic lit with a conscience

EVA FRIEDE, SPECIAL TO URBAN EXPRESSIONS, PUBLISHED SEPT. 22, 2015 / Isabelle Laflèche adores fashion. The Montreal author and former securities lawyer has had a string of successes with her J’adore series of chic-lit novels, set in New York and Paris, with the most recent a short story based in Montreal’s Holt Renfrew. But there is a lot [...]

By | November 29th, 2015|Tags: , , , , , |Comments Off on Chic lit with a conscience